Mamma Beer

for Mamma HELP


2018 / Y&R Prague

To promote Mamma HELP centers, we launched the first beer for women with breast cancer.



Executive Creative Director: Tereza Sverakova / Creative Director: Dora Pruzincova / Head of Art: Marco Antonio do Nascimento / Art Director: Josef Janac, Marcos Siqueira / Copywriter: Iva Psenickova, Dusan Koutsky / Designer: Neil Johnston / Director: Artem Leontev / Digital Strategist: Jaroslav Horvath