Y&R Prague, 2017
Some News Needs A Week (Newsweek)
To launch Newsweek magazine on the Czech market, we turned its name into a competitive advantage.
To launch Newsweek magazine on the Czech market, we turned its name into a competitive advantage.
![](https://freight.cargo.site/t/original/i/ae7571158b9b027dfd7cf684709e78c0ef5433f2bab57c6bc989efe10e64495e/Galaxy-Explosion.jpg)
![](https://freight.cargo.site/t/original/i/19dfc3c3403662de33424798af0af828f64083f6ddfc6c3b5f0afeeb629d5dc8/Humanitarian-Invasion.jpg)
![](https://freight.cargo.site/t/original/i/c7d44b2511ca3535cff0fdac0cf13564b7176b221f130583124f9b70117d84be/Olympic-Drunk.jpg)
![](https://freight.cargo.site/t/original/i/385846ccae5afe90d2e3d8a1564c85f0b7a772beac479e2da6df24891bbe029e/Victory-Resignation.jpg)
Credits
ECD: Tereza Sverakova
CD: Dora Pruzincova, Atila Martins
AD: Jan Siller
CW: Jaroslav Kratochvila
Retouch: Viliam Pangrac, Monika Zahem
Photography: Pavel Hejny
Sound: Igor Paleta
CD: Dora Pruzincova, Atila Martins
AD: Jan Siller
CW: Jaroslav Kratochvila
Retouch: Viliam Pangrac, Monika Zahem
Photography: Pavel Hejny
Sound: Igor Paleta