https://dorapruzincova.com Dora Pruzincova Sun, 02 Jul 2023 12:26:39 +0000 https://dorapruzincova.com en https://dorapruzincova.com/Some-News-Need-A-Week Sun, 02 Jul 2023 10:04:30 +0000 Dora Pruzincova https://dorapruzincova.com/Some-News-Need-A-Week Y&amp;R Prague, 2017 Some News Needs A Week (Newsweek)To launch Newsweek magazine on the Czech market, we turned its name into a competitive advantage. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/ae7571158b9b027dfd7cf684709e78c0ef5433f2bab57c6bc989efe10e64495e/Galaxy-Explosion.jpg" data-mid="183935557" border="0" src="https://freight.cargo.site/w/1000/i/ae7571158b9b027dfd7cf684709e78c0ef5433f2bab57c6bc989efe10e64495e/Galaxy-Explosion.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/19dfc3c3403662de33424798af0af828f64083f6ddfc6c3b5f0afeeb629d5dc8/Humanitarian-Invasion.jpg" data-mid="183935563" border="0" src="https://freight.cargo.site/w/1000/i/19dfc3c3403662de33424798af0af828f64083f6ddfc6c3b5f0afeeb629d5dc8/Humanitarian-Invasion.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/c7d44b2511ca3535cff0fdac0cf13564b7176b221f130583124f9b70117d84be/Olympic-Drunk.jpg" data-mid="183935580" border="0" src="https://freight.cargo.site/w/1000/i/c7d44b2511ca3535cff0fdac0cf13564b7176b221f130583124f9b70117d84be/Olympic-Drunk.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/385846ccae5afe90d2e3d8a1564c85f0b7a772beac479e2da6df24891bbe029e/Victory-Resignation.jpg" data-mid="183935582" border="0" src="https://freight.cargo.site/w/1000/i/385846ccae5afe90d2e3d8a1564c85f0b7a772beac479e2da6df24891bbe029e/Victory-Resignation.jpg" /> Credits ECD: Tereza Sverakova CD: Dora Pruzincova, Atila Martins AD: Jan Siller CW: Jaroslav Kratochvila Retouch: Viliam Pangrac, Monika Zahem Photography: Pavel Hejny Sound: Igor Paleta https://dorapruzincova.com/TurboKaddy Sun, 02 Jul 2023 10:30:47 +0000 Dora Pruzincova https://dorapruzincova.com/TurboKaddy 2023, DDB Prague TurboKaddy (Kaufland)How we made Kaufland cool again by turning a shopping caddy into the hottest gaming accessory. <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/65f8e0dfda50c13a1e008cf223960d9aa6b5a458993817125142a99a7c00f9b7/fofrtaska_board_final.jpg" data-mid="183940350" border="0" src="https://freight.cargo.site/w/1000/i/65f8e0dfda50c13a1e008cf223960d9aa6b5a458993817125142a99a7c00f9b7/fofrtaska_board_final.jpg" /> Credits CCO: Dora Pruzincova CD: Ivan Soukup HoA: Emil Nitkulinec CW: Ondrej Kolek AD: Bedirhan Akcan Designers: Krystof Henzl, Danila Shlenov, Iman Delic Director: Krystof Jankovec Photography: Pavel Hejny https://dorapruzincova.com/Untold-Stories Sun, 02 Jul 2023 10:07:33 +0000 Dora Pruzincova https://dorapruzincova.com/Untold-Stories 2018, Y&amp;R Prague Untold Stories (National History Archive) A campaign to help raise funds for the recording of Czech war veterans’ testimonials. Credits CCO: Tereza Sverakova CD: Dora Pruzincova AD: Eugen Finkei CW: Jiri Kirchner, Jaroslav Kratochvila Director: Marek Partys https://dorapruzincova.com/George-s-Tips Sat, 01 Jul 2023 23:56:41 +0000 Dora Pruzincova https://dorapruzincova.com/George-s-Tips 2020, VMLY&amp;R Prague George’s Tips (ERSTE)To promote ERSTE’s mobile banking, we made a silly campaign as colorful as the app itself. <img width="932" height="1320" width_o="932" height_o="1320" data-src="https://freight.cargo.site/t/original/i/94e2a99a2ab604e223de1b0c4584632e742a8dc2989c5ad4fb21d397ca3d2a05/Screenshot-2020-12-17-at-16.04.59.png" data-mid="183944882" border="0" src="https://freight.cargo.site/w/932/i/94e2a99a2ab604e223de1b0c4584632e742a8dc2989c5ad4fb21d397ca3d2a05/Screenshot-2020-12-17-at-16.04.59.png" /> <img width="932" height="1320" width_o="932" height_o="1320" data-src="https://freight.cargo.site/t/original/i/f364f2b51a561ac043465c67ab0acc43690c87097d1be1da7ca773247e7f27d1/Screenshot-2020-12-17-at-16.04.19.png" data-mid="183944883" border="0" src="https://freight.cargo.site/w/932/i/f364f2b51a561ac043465c67ab0acc43690c87097d1be1da7ca773247e7f27d1/Screenshot-2020-12-17-at-16.04.19.png" /> <img width="934" height="1316" width_o="934" height_o="1316" data-src="https://freight.cargo.site/t/original/i/2026a886521e79c34be30181d99aa134d31e13dcaa44acc2319c772841a59716/Screenshot-2020-12-17-at-16.04.43.png" data-mid="183944884" border="0" src="https://freight.cargo.site/w/934/i/2026a886521e79c34be30181d99aa134d31e13dcaa44acc2319c772841a59716/Screenshot-2020-12-17-at-16.04.43.png" /> Credits CCO: Tereza Sverakova ECD: Dora Pruzincova CD: Tomas Novotny, Atila Martins AD: Vitezslav Strobl CW: Jaroslav Kratochvila Director: Marek Partys https://dorapruzincova.com/Confiscated-Toys Sun, 02 Jul 2023 10:23:00 +0000 Dora Pruzincova https://dorapruzincova.com/Confiscated-Toys 2019, VMLY&amp;R Prague Confiscated Toys (People In Need)A project that helped change the laws affecting child debt in the Czeh Republic. <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/849b843d4e465615ec78a8aa795c4321802ba53b65b8ac376937657739308c5c/PEOPLE-IN-NEED---Confiscated-Toys----VMLY-R-PRAGUE---Cannes-Lions-2019-Presentation-Image-from-The-Work---588739-5974193.jpg" data-mid="183940946" border="0" src="https://freight.cargo.site/w/1000/i/849b843d4e465615ec78a8aa795c4321802ba53b65b8ac376937657739308c5c/PEOPLE-IN-NEED---Confiscated-Toys----VMLY-R-PRAGUE---Cannes-Lions-2019-Presentation-Image-from-The-Work---588739-5974193.jpg" /> Credits CCO: Tereza Sverakova CD: Dora Pruzincova AD: Vitezslav Stobl CW: Vladimir Zikmund Designer: Dimitri Ufimtsev Director: Artem Leontyev https://dorapruzincova.com/Respect-Prague Sun, 02 Jul 2023 11:54:11 +0000 Dora Pruzincova https://dorapruzincova.com/Respect-Prague 2023, Fuksaworks Respect Prague (City Of Prague)An ongoing series of outdoor informational posters aimed at tourists visiting Prague. <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/7bb9f48c7726f3e1c07ff943ddfb6ec463875f2f358ee0bfcb44d0eeab38fd30/a15abc84828171.5d68ff64281cf.jpg" data-mid="183941896" border="0" src="https://freight.cargo.site/w/1000/i/7bb9f48c7726f3e1c07ff943ddfb6ec463875f2f358ee0bfcb44d0eeab38fd30/a15abc84828171.5d68ff64281cf.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/6aeadbd071f60d156f9f3d5399d4cf67a85170518766ca2c04abeb74497f5be9/7b5da784828171.5d68ff6428f58.jpg" data-mid="183941899" border="0" src="https://freight.cargo.site/w/1000/i/6aeadbd071f60d156f9f3d5399d4cf67a85170518766ca2c04abeb74497f5be9/7b5da784828171.5d68ff6428f58.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/3650ba2140318dccee1e92b9fc38ac7203e0dfac887f64c6f3808114fd4d4542/e8a17d84828171.5d68ff6429919.jpg" data-mid="183941900" border="0" src="https://freight.cargo.site/w/1000/i/3650ba2140318dccee1e92b9fc38ac7203e0dfac887f64c6f3808114fd4d4542/e8a17d84828171.5d68ff6429919.jpg" /> Credits AD: Pavel Fuksa CW: Dora Pruzincova Account: Ivana Blumentrittova https://dorapruzincova.com/Life-s-More-Beautiful-With-Care Sun, 02 Jul 2023 12:26:39 +0000 Dora Pruzincova https://dorapruzincova.com/Life-s-More-Beautiful-With-Care DDB Prague, 2022 Life’s More Beautiful With Care (Rossmann) To promote the positioning of Rossmann, we showed how complicated yet rewarding caring for someone can be. Credits CCO: Dora Pruzincova CD: Amila Hrustic CW: Ondrej Zvolsky AD: Francisca Plaza Director: Mugshots https://dorapruzincova.com/Gamer-Eye-Test Sun, 02 Jul 2023 11:10:14 +0000 Dora Pruzincova https://dorapruzincova.com/Gamer-Eye-Test DDB Prague, 2022 Gamer Eye Test (Grand Optical)We used video games as eye tests to educate&nbsp;e-sports players on the importance of eyesight health. <img width="1800" height="1276" width_o="1800" height_o="1276" data-src="https://freight.cargo.site/t/original/i/b9ae701aedcd7cde84768be14f916da9f67eb94a5fbbbdb95c1e6e0b63ad05c4/gamereyetest.jpg" data-mid="183945889" border="0" src="https://freight.cargo.site/w/1000/i/b9ae701aedcd7cde84768be14f916da9f67eb94a5fbbbdb95c1e6e0b63ad05c4/gamereyetest.jpg" /> Credits CCO: Dora Pruzincova ECL: Lluis Rotger CD: Amila Hrustic, Ivan Soukup, Gert Laubscher HoA: Emil Nitkulinec AD: Bedirhan Akcan CW: Ondrej Kolek https://dorapruzincova.com/A-Piece-Of-Freedom Sun, 02 Jul 2023 10:12:33 +0000 Dora Pruzincova https://dorapruzincova.com/A-Piece-Of-Freedom 2014, Y&amp;R Prague A Piece Of Freedom (Harley Davidson)To mark the anniversary of the Second World War, we re-told an incredible story of local resistance. <img width="1448" height="2048" width_o="1448" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ef28a8752f0a6e390be627c47c35a78edb077915a4649f997e70fe1973bd6ade/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2327961.jpg" data-mid="183946222" border="0" src="https://freight.cargo.site/w/1000/i/ef28a8752f0a6e390be627c47c35a78edb077915a4649f997e70fe1973bd6ade/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2327961.jpg" /> <img width="1448" height="2048" width_o="1448" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3d4eac9adc33d34e9ae9407db3c16ea7476a7ccdb2f97e75867b4994a4bb26c7/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2185884.jpg" data-mid="183946225" border="0" src="https://freight.cargo.site/w/1000/i/3d4eac9adc33d34e9ae9407db3c16ea7476a7ccdb2f97e75867b4994a4bb26c7/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2185884.jpg" /> <img width="1448" height="2048" width_o="1448" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ccb543b2ac4402af42e4d0ffa283e2a51392b6e926a265a52c15dbe784268dba/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2099139.jpg" data-mid="183946238" border="0" src="https://freight.cargo.site/w/1000/i/ccb543b2ac4402af42e4d0ffa283e2a51392b6e926a265a52c15dbe784268dba/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2099139.jpg" /> <img width="1448" height="2048" width_o="1448" height_o="2048" data-src="https://freight.cargo.site/t/original/i/eeaaf50a743a65ca277ee3df1f50dc76088fecbf3988bc105b667693b9bbf04b/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2059261.jpg" data-mid="183946250" border="0" src="https://freight.cargo.site/w/1000/i/eeaaf50a743a65ca277ee3df1f50dc76088fecbf3988bc105b667693b9bbf04b/HARLEY-DAVIDSON---YOUNG---RUBICAM---Cannes-Lions-2014-Presentation-Image-from-The-Work---222437-2059261.jpg" /> Credits CCO: Jaime Mandelbaum CD: Jaroslav Schovanec AD: Atila Martins CW: Nathan Dills, Connor Barry, Dora Pruzincova Designer: Neil Johnston Photography: Miro Minarovych https://dorapruzincova.com/Text Sat, 01 Jul 2023 16:04:20 +0000 Dora Pruzincova https://dorapruzincova.com/Text ︎︎︎ Watch a 2021 video about me i. Work Experience Freelance Creative DirectorSelf-employed 2023-Current Many clients (Heineken, Amstel, Erste)After nearly 15 years in agencies I went freelance, working with local and international clients on everything from campaign strategy to copywriting while continuously learning how to be my own project manager, accountant, and IT department. Chief Creative Officer DDB Prague 2021-2023 Main clients (McDonald’s, Rossmann)Managing a multinational creative department of 20, I’ve helped DDB Prague win its first Cannes Lion, first Effie and become the top awarded agency at local ADC awards. I started teaching at University and became the first Czech awarding juror at the Cannes Lions festival. Executive Creative Director VMLY&amp;R Prague 2018-2021 Main clients (Erste, Pilsner Urquell)I was in charge of the department working on the agency’s biggest client, ERSTE bank. The communication we developed became a benchmark for creativity on the market. We also helped pass a law against child debt and shot two documentary movies. Freelance Creative Director Apple 2015-2019 Main clients (Apple)I can’t really provide more information about this one due to strict NDA policies. All I can say is that it taught me a lot about writing, hotel rooms in the US and made me realise having two jobs at once kind of sucks for your personal life. Creative Director Y&amp;R Prague 2015-2018 Main clients (Staropramen, Generali)During this period I helped our agency win at Cannes multiple years in a row - an unprecedented achievement in the history of Czech advertising. I got my first team, tutored Miami Ad School exchange students and somehow made the #30under30 Forbes list. Senior Copywriter Y&amp;R Prague 2011-2015 Main clients (Vodafone, GE Money Bank)I came to Y&amp;R to work on Vodafone and ended up winning a pitch for GE Money Bank (now Moneta). The chosen concept featured a grumpy cat which went on to become the bank’s mascot for the next 10 years. I also won the national round of Young Lions. Copywriter Kaspen/Jung von Matt 2009-2011 Main clients (Budweiser Budvar, Kooperativa)My first serious advertising job. I learned the ropes of conceptual thinking and storytelling. I got my first local and international award, met my long-term team partner and came up with a print ad that still makes it to the front page of Reddit today. English TeacherSelf-employed 2006-2009 Many clientsI started teaching English as a second language while I was still in high school. I believe it helped me learn basic people and presentation skills. To this day, I am unafraid of any speaking assignment (as long as it’s not small talk in the elevator). ︎︎︎ Some of the brands I’ve worked for <img width="2600" height="782" width_o="2600" height_o="782" data-src="https://freight.cargo.site/t/original/i/afea67dfc0ba86f653ece4975cebec76a0c0f767454995158499f9548df82947/logos31.jpg" data-mid="183956694" border="0" src="https://freight.cargo.site/w/1000/i/afea67dfc0ba86f653ece4975cebec76a0c0f767454995158499f9548df82947/logos31.jpg" /> ii. Awards &amp; Press ︎︎︎ Forbes podcast ︎︎︎ CreativeC podcast︎︎︎ VSKK podcast Teaching ExperienceI am currently teaching Copywriting at VŠKK Prague. In the past, I’ve tutored Miami Ad School exchange students, taught English as a second language and trained my cats to fetch, sit and give paw. Jury Experience2023 - Cannes Lions (Awarding)2023 - ADC Awards (Awarding)2023 - Shorty Awards (Shortlist)2022 - Cannes Lions (Shortlist)2022 - Clio Awards (Awarding)2022 - Golden Drum (Awarding)2021 - Cannes Lions (Shortlist)2021 - Cannes Young Lions (Awarding)2021 - Effie Global (Awarding)2021 - New York Festivals (Grand)2021 - Gerety Awards (Shortlist)2021 - Zlaty Klinec (Awarding)2020 - The One Show (Awarding)2020 - ADC Awards (Awarding)2018 - Dubai Lynx (Awarding)2017 - Young Lions (President) Advertising AwardsI’ve won 100+ awards from Cannes Lions, D&amp;AD, One Show, New YorkFestivals, CLIO, Effie, Golden Drum, Epica, Eurobest, LIA, ADCAwards, Flema, etc. 2018 - Forbes #30under30 list Speaking ExperienceI have been invited to speak at events ranging from Cannes to Digisemestr. I have written articles for the majority of local industry magazines like MaM, Mediář or Stratégia as well as Forbes, iDnes or E15. ︎︎︎ View a selection of my work